![]() ![]() who come for the theme parks and studio tours and drop by the 4DX theater for another thrill, he said. The setup has helped attract visitors to L.A. Live, says the 100-seat auditorium that was retrofitted with the 4DX system last June has tripled its revenues, thanks both to greater attendance and the $8 ticket upcharge, not to mention the $4 add-on if the movie is also shown in 3-D. Shelby Russell, vice president of marketing for L.A. It's one way for theater owners to offer something that can't be experienced at home for the average fan. With the summer movie season in full swing, movies like "San Andreas," ''Jurassic World," ''Ant-Man" and "Mission Impossible: Rogue Nation" are being programmed by motion artists with the bumps and sways necessary for the seats to come to life. Live can take up an entire auditorium decked out with strobe lights and pneumatic lifts. More souped-up models like the one at L.A. Motion seats touting a "4-D" experience can sometimes occupy a row or two in an otherwise normal theater. "If you ever rode bumper cars as a kid, you'd like this." ![]() "I loved it," Koenig said, having forked over $26.25 for a "4DX" ticket at Regal Cinemas L.A. With domestic movie theater attendance stagnant in recent years, more theater owners are looking to provide these immersive jolts to goose both moviegoers and box office revenues. The 46-year-old software salesman's Wednesday matinee was a "4-D" movie experience, the kind of rollicking thrill factory once reserved for theme park rides. Wall-mounted fans in the theater gusted desert winds and fog machines pumped smoke from the mayhem. As bullets whizzed by Furiosa, the movie's heroine played by Charlize Theron, puffs of air shot out of Koenig's headrest. LOS ANGELES (AP) - Mike Koenig sat back in his seat for a recent screening of "Mad Max: Fury Road." But this was no ordinary theater chair.Īs the theater darkened and death machines rumbled across the desert on screen, Koenig's chair rumbled with them. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |